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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/3020ac80-c3c0-4ed0-a3be-5c65985200d6/transitDependent+copy.jpg AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/edef909a-c81b-45e0-9cc0-ab610f1726ba/Screen+Shot+2022-03-20+at+3.28.05+PM.png AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/30d01123-ea55-4cce-aa48-e5adb6e7ab07/Screen+Shot+2022-03-20+at+3.29.38+PM.png AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/a8d580c7-070f-45fd-8d0c-f724f6a3f9ac/portfolioOrca.png AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://amanda-parkhurst.com/ai-for-teams daily 1.0 2026-02-03 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/b85893f3-9b5c-486e-a898-a271d5348546/Amanda%27s+Company+-+Archetype+-+Curious+Innovator+%281%29.jpg http://amanda-parkhurst.com/faqs daily 0.75 2025-10-01 http://amanda-parkhurst.com/store daily 0.75 57719-04-02 http://amanda-parkhurst.com/casestudies daily 0.75 2025-07-10 http://amanda-parkhurst.com/casestudies/usability-cfbs9 monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444669419732-52WN9ZFMXGHCM4ZEN8WR/Screen+Shot+2015-10-12+at+10.01.26+AM.png Case Studies - Usability Testing - Stash Hotel Rewards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444627210055-XMF8TM56L6JPM0KRWK8H/image-asset.png Case Studies - Usability Testing - Stash Hotel Rewards - Make it stand out Sample of discussion guide https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444627301617-8VMK25RZN3RFSWY04BPZ/image-asset.png Case Studies - Usability Testing - Stash Hotel Rewards - Make it stand out Findings and recommendations http://amanda-parkhurst.com/casestudies/ecommerce-gphdg monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444625276451-R5NEGZZBUDW9W0HBIOLV/Asset+2 Case Studies - E-commerce – Sephora iPad and iPhone app - Make it stand out Wireframe for iPad “inspire me” screen https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444625350828-VX5TTM5S2BJU056B79X9/image-asset.png Case Studies - E-commerce – Sephora iPad and iPhone app - Make it stand out Wireframe for Promotions as part of the checkout experience http://amanda-parkhurst.com/casestudies/responsivedesign-p7ljm monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444624075929-WJETRGXOTH0J1DR57QVV/Screen+Shot+2015-10-11+at+11.20.25+AM.png Case Studies - Responsive Design - Target Corporate site - Make it stand out Wireframe for About Target desktop category landing page https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444624078483-7ILN3HJLSC6E3VP6S1NL/Screen+Shot+2015-10-11+at+11.20.09+AM.png Case Studies - Responsive Design - Target Corporate site - Make it stand out Wireframe for About Target mobile category landing page https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444624258833-1RVY2CZV0AJ1TLGXIYRX/targetSiteArch.jpg Case Studies - Responsive Design - Target Corporate site - Make it stand out Sitemap for about section within the context for the entire site http://amanda-parkhurst.com/casestudies/careerapp-elyz7 monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444191011966-JUSZ14QUWI5JJXTMEH2O/Asset+1 Case Studies - Designing for First Impressions: Enhancing the Candidate Journey at EA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444191120347-0IJKUYMINFHFC2ORHB5L/image-asset.png Case Studies - Designing for First Impressions: Enhancing the Candidate Journey at EA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444191284189-XBP4TPO6EV80UBIEICLZ/Screen+Shot+2015-10-06+at+8.13.17+PM.png Case Studies - Designing for First Impressions: Enhancing the Candidate Journey at EA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://amanda-parkhurst.com/casestudies/seattletimes-e3kd9 monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444190152571-BM7HY03L925IM78ZDMGS/seattleTimesHomePgRnd5G.jpg Case Studies - Balancing Editorial Needs and User Experience: The Seattle Times Homepage Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://amanda-parkhurst.com/casestudies/searchresults-5wxkw monthly 0.5 2025-07-05 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1444187894453-DF9PT6H471KIA283P482/Asset+0 Case Studies - Search results redesign- Stash Hotel Rewards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://amanda-parkhurst.com/casestudies/design-ops-final-w39j9 monthly 0.5 2025-07-08 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647799104206-HM30HUB51NBPBX497ODM/client_collab.jpg Case Studies - Design Ops: Enabling design team scaling & consistency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1751921123621-16GLML2B60N4X3SIU083/porfolioProcessHub.jpg Case Studies - Design Ops: Enabling design team scaling & consistency - Project Hub Design leads used the project hub to set up new client work with a consistent set of artifacts, reducing the need to start from scratch. It also made it easier for designers joining a project midstream to quickly get up to speed and contribute effectively. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647806070593-SUG9VVNSKTP1LFWG3TO4/portfolioProcessEstimation.png Case Studies - Design Ops: Enabling design team scaling & consistency - Project estimation tool This provided the design team with a baseline for estimating effort and helped junior designers better understand the scope of common activities. Project managers also used it as a reference point for early-stage planning and rough estimations. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647806526518-65AR0YKR84LCGTIVL6YG/portfolioProcessAccChecklist.png Case Studies - Design Ops: Enabling design team scaling & consistency - Example artifact Checklist such as this accessibility checklist helped the team standardize the approach and ensured we were systematically addressing accessibility within all phases of a project. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647806700318-9208VE4QA6I4CQIDTDPI/portfolioProcessDMI.png Case Studies - Design Ops: Enabling design team scaling & consistency - Design Methods Index This index of the typical methods used and the artifacts our team produces served as a repository for our team and adjacent teams to reference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647808219826-08JVEAUXJR59945HCKUJ/portfolioDMI-Archetype.png Case Studies - Design Ops: Enabling design team scaling & consistency - Archetypes and personas This is an example of a page linked from the Design Methods Index. This served as a way to showcase the range of artifacts that could be produced in a central place. Junior designers as well as PMs used this extensively to learn about a method and review past examples. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647808219620-VH12QRUD4A4THTMYM8BH/portfolioDMI+-+Service+Blueprint.png Case Studies - Design Ops: Enabling design team scaling & consistency - Detailed example Artifact example of a service design blueprint https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/d9f573d4-d33b-48cf-af09-6e8cdb5b02d4/workshopExample.png Case Studies - Design Ops: Enabling design team scaling & consistency - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647812020942-V7WHNRLLX6ZDGP05LNES/portfolioHiringInterviewGuide.png Case Studies - Design Ops: Enabling design team scaling & consistency https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647812021096-D2G043QCN2SQAHAEP3X6/portfolioHiringAp.png Case Studies - Design Ops: Enabling design team scaling & consistency https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647812021851-I2ZYKUDRUXF8LV2FDNA5/portfolioHiringSpreadsheet.png Case Studies - Design Ops: Enabling design team scaling & consistency https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647813837043-QEKRMT6AZFEKXNXPCKYM/portfolioGrowthWigs.png Case Studies - Design Ops: Enabling design team scaling & consistency https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647813836481-4F0GUVV5BM9F1BYR3E3M/portfolioGrowthSpreadsheet.png Case Studies - Design Ops: Enabling design team scaling & consistency https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1647813835603-QREAPV6TI52VKTXPOIJQ/portfolioGrowthKanban.png Case Studies - Design Ops: Enabling design team scaling & consistency http://amanda-parkhurst.com/casestudies/accessibility-applied-to-a-site-redesign-and-new-app-bp5yx monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/9cccb5ec-d2ba-4217-af4a-34e519ab34d6/accessible_service_animals.jpg Case Studies - Transforming Team Culture Through Accessibility Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/9b8223da-184b-4dee-995e-ee76119f8160/orca1.jpg Case Studies - Transforming Team Culture Through Accessibility Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/3020ac80-c3c0-4ed0-a3be-5c65985200d6/transitDependent+copy.jpg Case Studies - Transforming Team Culture Through Accessibility Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/edef909a-c81b-45e0-9cc0-ab610f1726ba/Screen+Shot+2022-03-20+at+3.28.05+PM.png Case Studies - Transforming Team Culture Through Accessibility Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/30d01123-ea55-4cce-aa48-e5adb6e7ab07/Screen+Shot+2022-03-20+at+3.29.38+PM.png Case Studies - Transforming Team Culture Through Accessibility Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/a8d580c7-070f-45fd-8d0c-f724f6a3f9ac/portfolioOrca.png Case Studies - Transforming Team Culture Through Accessibility Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://amanda-parkhurst.com/casestudies/early-prototyping-ai-integration monthly 0.5 2025-07-15 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/406f39bd-b33b-40f5-9e19-2e4578d9530b/Gemini_Generated_Image_dxowr9dxowr9dxow.png Case Studies - Rapid Results with Early Prototyping and AI Integration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/71cdf70d-40a6-4f9e-a6c5-8c59644cd639/AI+use+case+brainstorming+-+Persona+-+Fleet+Manager+Tom.jpg Case Studies - Rapid Results with Early Prototyping and AI Integration - Make it stand out User persona: AI accelerated persona creation by analyzing user data and generating detailed, data-driven profiles in minutes—helping me quickly identify user goals, pain points, and behaviors to inform the design process. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/fc01ff43-91fc-499e-86c7-22ff620fe899/AI+use+case+brainstorming+-+Journey+map+-+Tom+the+Fleet+Manager.jpg Case Studies - Rapid Results with Early Prototyping and AI Integration - Make it stand out Journey map: Collaborating closely with AI, I identified key opportunities and potential AI-driven capabilities throughout the user journey, ensuring the map highlighted where enhancements could deliver the most impact. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/938f6705-b941-4918-a201-ff79069668b7/AI+use+case+brainstorming+-+AI+Design+Principles.jpg Case Studies - Rapid Results with Early Prototyping and AI Integration - Make it stand out Design principles: These principles ensured users understand how AI works, feel supported and inspired, experience smooth interactions even in edge cases, and can easily uncover valuable insights. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/321a650d-aed0-48b3-ad7d-ee9da6acaf8c/workshop.png Case Studies - Rapid Results with Early Prototyping and AI Integration - Make it stand out Workshop: A snippet of the multi-day collaborative brainstorming sessions where we brainstormed ideas to the key customer problem we were seeking to solve. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/45fe6b33-194d-4361-bf15-fb381a98c29b/Screenshot+2025-07-07+at+1.33.15%E2%80%AFPM.png Case Studies - Rapid Results with Early Prototyping and AI Integration - Make it stand out User flows: This zoomed in view of a portion of the user flow highlighted the key touchpoints where AI could enhance the customer experience, serving as a crucial alignment tool for the team and ensuring everyone focused on the most impactful opportunities. AI principles are also integrated here to continue to reinforce with the team how and where these will show up in the user experience. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/bca26026-08ae-4a81-afc5-1634a521f8b7/screencapture-lovable-dev-projects-2bdec7b7-6b3a-40e9-9448-f3d7c56e1255-2025-06-24-14_11_32.png Case Studies - Rapid Results with Early Prototyping and AI Integration - Make it stand out Prototype: I used Lovable.dev to create this prototype, test with users, iterate on until the team felt we had validated assumptions and had a more clear view of whether this solution exceeded the customer’s expectations. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/57ea49ed-e819-4913-8c9d-11e916eac010/screencapture-lovable-dev-projects-2bdec7b7-6b3a-40e9-9448-f3d7c56e1255-2025-06-24-14_11_58.png Case Studies - Rapid Results with Early Prototyping and AI Integration - Make it stand out Prototype: This second screen received very positive feedback from customers since they could clearly see how AI would help in the identification of issues, but also assist in recommending what actions needed to be taken to become a safer driver. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/2f56f6ca-9a65-4bc2-b9b9-f23ae019d896/AI%2BFirst%2Blanding.png Case Studies - Rapid Results with Early Prototyping and AI Integration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://amanda-parkhurst.com/casestudies/iphone-android-app-reachnow-w4wta monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1609094338481-I65WAV5FWBW9DOZQ20YB/reachNow-product-feature.jpg Case Studies - Mapping Mobility: A Research-Driven Redesign for BMW’s ReachNow - Drive, Home & Ride Screens Accessibility considerations were key in the design choices I made - color contrast, CTA spacing, legibility, minimal content presented https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1609024583429-W5AVSSY9FFNMHJ9W4YJH/rn3Persona.png Case Studies - Mapping Mobility: A Research-Driven Redesign for BMW’s ReachNow - Personas Creating personas helped keep the team focused on ReachNow member’s goals, needs and pain points. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1609097850752-662YIWOX5T1ZUH9A51KE/jm2.png Case Studies - Mapping Mobility: A Research-Driven Redesign for BMW’s ReachNow - Journey Map We planned a workshop to co-create 9 journey maps representing core personas that would use each of the three ReachNow services. The journey maps helped us pinpoint areas where opportunities existed and ultimately led to which features we prioritized in design and build. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1609096907655-3EMNARVER91G7RB0RR3N/wires.png Case Studies - Mapping Mobility: A Research-Driven Redesign for BMW’s ReachNow - Wireframes We used the wireframes to communicate our recommendations for app flow and functionality, but also to begin testing with users. https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1609098934499-H3WCB457MMYN0335IB74/ut4.png Case Studies - Mapping Mobility: A Research-Driven Redesign for BMW’s ReachNow - Usability Testing During our design sprints I would conduct informal tests to help our team determine which flows were more usable, and/or to help stakeholders understand where users were struggling. We also conducted more formal usability testing at key milestones with click through prototypes. http://amanda-parkhurst.com/casestudies/iphone-android-app-reachnow-w4wta-79397 monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1750794186410-WBHK9QZ3K7L2PMKMY65Q/Img1.png Case Studies - Nordstrom Rack - iPhone app https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1750794186346-ZTO8XX0DLXUXT788VAS5/Img2.png Case Studies - Nordstrom Rack - iPhone app https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1750794187663-0YB1F4P9S9GHG1PS6XI9/Img3.png Case Studies - Nordstrom Rack - iPhone app https://images.squarespace-cdn.com/content/v1/560456f2e4b076a3e91c63a4/1750794187984-9HY0I6NLUBTPP810UMZ9/Img4.png Case Studies - Nordstrom Rack - iPhone app